SEO (Search Engine Optimization) is the process of improving the visibility of a website on the results produced by the various online search engines. In other words, SEO is what helps your website rise up to the first results that people will see on Google, Bing or Yahoo, to mention the most popular Search Engines today. SEO is one of the most cost-effective ways to attract potential clients to your site, that’s why it is so important to keep your website up-to-date and relevant to your business. Here we will give you some tips to improve your SEO:

Keep a blog

The average website consists of a set numebr of static pages, in which the content will probably remain the same for months or even years. With a blog you can add more and more relevant and current content to your site.

Find the keywords related to your business

Knowing the most searched keywords from your potential customers allows you both to optimize your website based on such evidence, and to better understand your target audience. Then include those keywords in your content.

Build online relationships

Google appreciates links. Internal links, between your own pages, and external links, between yours and other websites. Mention other sites on your blog and link to them. You can ask them to mention you and place a link back to you on their website. In this way, you both will improve the presence of your sites on search engine results and generate trust and authority of the brand.

Take care of the backstage

SEO works not only by imporving what your visitors can see, but also what is behind the curtains. Make sure that you use proper words to name all your images, as well as adding metadata to your pages (information that won’t be visible to your

Keep it original

Google can detect duplicated content and penalize your website for it. Creating original content not only will help you improve your ranking on search results, but will also keep your visitors happy.